It’s a strange Sunday, I feel grumpy, and I should be doing work but I’d rather rant about films, specifically their trailers.However, let’s not make this an ordinary rant, let us make a chain rant much like a chain novel. I will begin, please feel free to carry it on.
Firstly, the one thing that really gripes me is when films are advertised on the back of director’s reputation. I want to clarify that this doesn’t just apply to the director’s reputation, there are other factors which are also advertised in trailers that aim to have the same effect like actor’s reputation or the studio’s reputation. However for present purposes, I am restricting my rant to a director’s reputation. Let us begin by identifying the subliminally proposed argument of film trailers. The argument forwarded is ‘Director A has made this amazing film, this is another film made by Director A, and hence it must also be amazing.’ This is a weak argument, just because Director A has made a good film does not mean that Director A’s second film will be just as good. Surprisingly, this argument seems to resonate with people. There have been countless times when people try to persuade me of a film’s supposed brilliance because of the director’s reputation and I can see where this belief comes from, there is definitely a higher possibility of a film being wonderful if it is by a successful and skilful director, an example would be Quentin Tarantino and his brilliant films like Reservoir Dogs, Pulp Fiction and the Kill Bill series. However my point is although the talent of the director is a factor to the success of the film, it isn’t persuasive of its brilliance as trailers want you to believe. For example the official trailer for Tarantino’s film ‘Death Proof’ states it is ‘from Quentin Tarantino, the director of Reservoir Dogs, Pulp Fiction and Kill Bill’, insinuating that Death Proof was next among a saga of great films by a great director. However when the film did come out, it was god awful, even Tarantino said it was the weakest film he had ever made.